There are several ways to get people to visit your website, here are 10 ways to improve seo rankings on your wordpress website. But one of the most successful is through search engine optimization (SEO). SEO is a collection of methods and techniques aimed at improving the visibility of your pages in search engine results. This improves the popularity of your site and can help it take off.
Furthermore, even if you’re a complete beginner, there are several easy ways to boost the SEO of your WordPress account. In this article, we’ll look at 10 techniques you can use right away!
1. Take a look at keywords.
The decision to perform keyword research will determine whether or not your WordPress SEO plan succeeds. When you conduct keyword analysis, you will be able to:
- Create content that your users are looking for.
- Acquire the knowledge of your market’s requirements.
- Keep track of your writing’s progress.
- Increase the amount of useful traffic to your website.
There are many resources available to assist you with keyword analysis. KWFinder, SEMRush, and even Google Keyword Planner are among the most common tools.
2. Boost the speed of your website’s loading.
Your Google rankings are directly influenced by how quickly (or slowly) your site loads. According to Neil Patel’s research, pages that rank near the top of Google’s first page load significantly faster than pages that rank near the bottom.
As a result, it should come as no surprise that if you want to rank higher on Google, your site must load quickly. With Google Page Speed Insights, you can get a simple estimate of how fast your site loads.These two tools will show you how to fix unique page speed issues on your blog.
However, there are a few tricks that can help you get things done faster.
- Compress the website’s photos.
- Change to a more suitable host (this makes a big difference)
- File size of web pages should be reduced.
- Delete any third-party scripts that aren’t required.
- Now you’re able to move on to our second technique for improving your SEO.
3. Allow the visibility of your website in search engines.
Inside WordPress, there is a built-in feature to hide your site from search engines.
This choice can be useful when you’re first starting out with your website, but it can make ranking nearly impossible. This may be the problem if you’ve been using any of the tips on this list but haven’t seen any progress in your rankings.
Navigate to Settings -> Reading from the WordPress dashboard to see if this setting is activated. You’ll find a segment called Search Engine Visibility if you scroll down. Make certain that this box is unchecked. Then press the Save Changes button.
4. Adjust the permalink’s structure.
Your site’s articles and pages will have an odd default WordPress URL structure when you first install WordPress. This default configuration isn’t ideal for search engine optimization.
The Process followed setting is the most search engine friendly URL permalink structure. You’ll be able to include your blog post or page title, as well as a keyword, in your URL if you change this setting. Navigate to Settings -> Permalinks to adjust this setting. Select the option for Post name under the Common Settings section.
You can need to redirect some old URLs if you’re making this change late in the game. Change Permalink Helper is a plugin that will help you with this. Simply enter your old URLs, and they will redirect to your new URLs.
5. Quality content that is of top standard.
You must give visitors a reason to return to your website in order to increase its popularity and drive more traffic to it. High-quality, relevant, and appropriate content is needed. The so-called dwell time is another aspect that affects your SEO rating.
This refers to the amount of time visitors spend on your site per visit. New, interesting, or newsworthy content on your site can keep visitors on your website longer, increasing dwell time.
Long dwell times are common on websites that provide a lot of useful information. Visitors are more likely to bookmark your website if it has high-quality and relevant content.
6. Improve the quality of your images
Images and other photos are excellent additions to your website.
However, if you want these images to boost your SEO score, you must ensure that they are properly configured.I’m talking about things like file format and size. Large images will cause your page to load slowly, which, as I previously stated, hurts your rating.
Optimize your files by resizing or compressing them.By naming the pictures appropriately, you can also use them to slip in keywords. Take, for example, a website that sells toiletries and other bath items.Rather than calling a picture “shampoo1,” you might call it “best shampoo for long hair.”You may also use keywords in the title of your picture in a strategic way.
7. Starting a blog
Blogging is beneficial to your business.It’s a fantastic lead generation tool that also lets you connect with website users.However, most people have no concept that blogging even boosts SEO rankings.
This is why:
Producing new, modified, and relevant content, as I previously stated, will attract visitors to your website and encourage them to hang on your pages for a while. Well, blogs are the ideal platform for you to do so.
You will get a lot of regular traffic to your blog if you can build up a big community of loyal readers.You may also include other items I’ve mentioned so far, such as photos and header tags, in your articles.Other features, such as links, improved readability, and keywords, can be added to these posts as well. I’ll get to them in a minute.All of this leads to a higher search engine score.
8. Use Heading Tags In Your Content
A sitemap is helpful for search engine crawlers to see how your site is structured, but it doesn’t help them understand individual content. You’ll need to use heading tags for this. You may add these formatting options to section headings inside pages and articles.
These options are named Heading 1, Heading 2, and so on in your WordPress editor.
When you use these headings to organise your material, you accomplish two things. It adds visual appeal to your text by breaking it up and making it easier to read. Crawlers often pay close attention to headings, which they use to figure out how the material is structured and what it’s all about. Don’t forget to use WordPress’ heading options often and regularly while writing posts and articles.
9.Add a Google Sitemap to your website.
Sitemaps are used by search engines to help in the crawling of a website. Although search engines can always crawl your site without a sitemap, having one helps you to report the data you want them to see.
The easiest way to ensure that pages that don’t contribute to your rankings aren’t crawled and that your most important pages are crawled first. You can quickly build and upload a sitemap if you’re using the WordPress.org SEO plugin.
Select SEO -> General -> Features from the drop-down menu. Then scroll down to XML Sitemaps and activate it.
When you click the See XML Sitemap link, your sitemap will open, allowing you to double-check that it was properly built.We’ll now submit the sitemap to Google. Select Sitemaps in your Google Search Console dashboard.
You’ll see an option to Add/Test Sitemap in the right-hand corner. Select that choice, type in your sitemap’s URL, and click Submit. Google will now crawl your sitemap on a regular basis, which will aid in post indexing speed.
10. Use internal links to navigate to other pages.
You’ll often find yourself referencing other subjects that you’ve already published when writing copy for the page. Selecting a word and adding a hyperlink to the blog post or page you’re referencing is known as internal linking. These links will encourage some users to click through and read your other pages, but they will also be crawled by search engines. Anchor text refers to the keywords that you hyperlink. This provides background to the user and search engines about the page you connect to, so it’s important to use relevant keywords in the hyperlink.
Tip: Read your copy after you’ve finished writing it and actively search for ways to connect to other sites. This is particularly relevant if you know you’ll be posting new content that people would want to read. Develop an internal linking strategy that groups and cross-references all of your site’s excellent content. This can be difficult, but it will benefit your search engine rankings.