Search Engine Optimization is the method of enhancing the traffic from search engines to a website or a web page. In other words you need to adopt latest On Page SEO Optimization techniques when creating your web pages in order to rank as high as possible in the result pages of various search engines like Google, Yahoo etc. Implementing effective SEO techniques on the website can bring the quality search engine traffic to targeted keywords on your website you post. The use of meta tags, meta descriptions, page titles, heading tags, SEO URL structure are examples of On Page SEO techniques.
You have to note a few key points when creating your websites or blogs, namely that “content is king,” before going through these techniques in depth. The page ranking may go down if the page does not have content that is engaging enough to keep the reader’s attention. All links should work with no broken links. Here are some of the on page seo activities list to be taken care of:
As the title is a doorway to your page, using the targeted keywords in the titles are very important. Depending on the content, page titles may be long or short, but you should be careful.
The title tags are the entry point to your page and may make or break the decision to view your page . If your site has many pages, it’s important to give each page a unique title. For e.g. in case of product pages, first the brand name, product name followed by which audience it caters to.
Meta tags are text snippets which describe the content of a page. They may not appear on the page itself, but rather in the code of the page. The three attributes of this tag are Title tag, Description and Keywords. Since the search engine checks them to determine whether the keywords and description are significantly related with the web content available for viewing, it is important to include the targeted keywords and description.
URLs should have necessary keywords to bring about better crawling. They should not have gibberish like special characters, punctuation, numbers etc. Shorter URLs are easier to process for the search engines. The URL’s within the page must be correctly linked and indexed.
Elaborate web content is needed to be simplified for easy readability. For this purpose the content can be categorized using body tags, the most significant being the heading tags as they are the first text that is going to be processed by human readers as well as the search engines, E.g.: H1(the main page title heading), H2,H3 etc. Once again keyword laden headlines are more efficient than common ones.
Keyword Density- While using keywords, you should remember not just to re-use conforming keywords throughout the content but also place them in prominent positions. For e.g.- heading, meta tags.
Other than the above techniques, non-text tools like images and videos can be embedded into the content for visual appeal. All the above techniques if incorporated can to a large extent result in achieving On Page SEO and productive functioning of your website.