Have you recently launched a new website or started a blog? The next big thing you have to do is increasing traffic to that website. And today it’s not about ‘get the traffic – it’s about ‘get the targeted and relevant traffic. It takes a lot of hard work and patience to perform the task but it really pays you off. In order to increase your website rank on search engines, you have to increase your website traffic, in turn, you can attract more traffic. But you have to make sure that the increase in traffic always contributes to interaction. It means the traffic which you are getting has to be targeted traffic otherwise your conversion rates will be decreased.
Here are some of the ways to increase targeted traffic for your website for free:
Create A Google My Business Page:
Google My Business is a great way to increase your search results reach, making it easier for customers to find companies that are best suited to their needs. Google My Business is one of the important factors in ranking your business or website higher within Local SEO. Google My Business listings are the first thing you see listed in the search results when looking for a company or a service. Whereas search engine optimization actually helps bring your company to the top of the first search results page, incorporating and improving Google My Business helps companies optimize their web presence, which will help increase your visibility tremendously.
Following SEO Best Practices:
Each and every business wants to get huge traffic and thereby increasing the sales of products or services they are offering. People use search engines to gain more information about the products or services they are interested in buying from, and also the companies they are willing to purchase from. It takes a lot of hard work to reach the top of search engine result pages but it can be possible with a good SEO strategy. Implementing the right SEO techniques like On Page & Off Page SEO, advanced link building strategies will help businesses gain more leads and sales, resulting in more revenue.
Concentrate More on On-Page SEO:
One of the key factors for driving organic traffic is through On-Page SEO. It is also known as on-site SEO which is the method of optimizing the webpages to rank higher in search engine result pages and generate targeted traffic. Have to optimize both the content of the webpage as well as the source code in the form of giving proper meta tags like title tags, description tags, keywords, etc. The best on-page SEO strategies include:
- Keyword Research & Analysis
- Optimizing Meta Data
- URL Structure Optimization
- ALT Tags Optimization
- Content Optimization
- Internal Linking
- Creating Quality Content
- Increasing Website Speed
Using Social Media:
If you want to attract more social media traffic to your website, you have to make sure that the content you are providing to your audience can be absolutely excellent. As a way of building their networks and increase traffic to their websites, many companies are distributing content on their social media channels. Although, we may not get everything from every piece of content we have shared. If you are really serious about driving targeted traffic to your website then you have to be serious about creating quality content also. According to research done by Neil Patel sharing content on social media more than once will have tremendous results. Social Media Channels like Facebook, Twitter, and Instagram play a significant role in driving traffic to your website. We can turn this traffic into website visitors if we have valuable content.
Video Marketing is the process of using videos to promote a product or service through digital and social media channels in order to deliver the information, increasing the engagement, thereby reaching the targeted audience. Video marketing can be helpful from promoting the company’s products and services to developing customer relationships. It can also serve as a way of sharing how-to’s, encouraging client testimonials, live streaming activities, and producing viral content. If you create high-quality, compelling videos, people are reluctant to watch them. Videos may describe a brand’s services in a simple manner, turn leads to customers, and potentially boost sales and ROI.
Creating Quality Content:
If you want to increase traffic to your website then you have to create and publish quality content first. Just because of the quality of your content and it doesn’t help the visitor, or it won’t be able to solve the problem of the user, so he won’t like to visit your website again. Google is more focused on quality content and assigns the top rank in the search engine results to the websites having unique content. However, Google’s ranking factors depend upon its algorithm but still freshness in the content matters a lot. In order to increase website traffic and lower the bounce, the length of the article should be very important. It is better to write long-form content than short content because lengthy content achieves better results and much more traffic compared to the short form of content in search engines.
If your website traffic is slowing down or struggling to gain a position in a highly competitive marketplace, you’re not alone in this. Contact us now to get your digital marketing campaign developed by us. We are offering result-oriented digital marketing services for our clients.
If you want to develop your digital online presence from the beginning to the end or need it updated to start competing with your competitors in your industry, we’re willing to help you increase traffic on the website. For more information about our services or to set up a consultation today, please contact @ email@example.com